25 Aug 2026
UK Online Gambling Operators Maintain Growth After Remote Gaming Duty Adjustment

Tax Rate Change and Market Response
The Remote Gaming Duty increased from 21% to 40% effective April 1 2026, and UK-licensed online gambling operators have reported continued revenue expansion through the second quarter and first half of the year despite the adjustment. Analysis conducted by Regulus Partners examined results from six major operators that account for roughly 66% of UK market revenue, and the findings indicate that online betting stayed broadly flat during Q2 while online gaming recorded growth around 12%.
Companies including Entain, Evoke, and Super Group each reported UK growth in their respective segments, and these outcomes have led observers to examine how the market absorbed the higher duty in its initial months. Data from the period shows that the operators maintained overall positive momentum even as the tax rate doubled, which creates a baseline for tracking future quarters.
Breakdown of Q2 and H1 Performance Figures
Online betting volumes held steady across the sampled operators, whereas online gaming experienced the noted 12% rise, and this divergence highlights differing dynamics between the two product categories under the revised duty structure. The six operators together represent a substantial share of the market, so their aggregated results provide a reliable snapshot of sector-wide trends during the post-adjustment window.
Half-year figures align with the quarterly pattern, and companies that disclosed UK-specific numbers showed resilience in gaming products while betting lines remained level. Analysts who reviewed the operator reports note that immediate revenue impacts have not materialized in the early data, although they point to potential effects that could surface in later reporting periods as operators adjust pricing and promotional strategies.

Entain, Evoke, and Super Group each contributed data points that supported the overall growth picture, and their individual disclosures help illustrate how different business models responded to the duty increase. The analysis covers a period that begins immediately after the April 1 2026 effective date, which allows direct comparison with prior-year equivalents while accounting for the new tax environment.
Analyst Perspectives on Timing and Future Effects
Regulus Partners compiled the operator data into a cohesive overview, and the resulting assessment indicates that the market has so far absorbed the tax change without widespread contraction. Experts who track regulatory and fiscal developments emphasize that larger shifts may appear once operators complete full cycles of product repricing and customer behavior adjustments.
Those reviewing the Q2 and H1 numbers observe that online gaming delivered the primary growth driver, while betting segments showed stability rather than decline. This pattern suggests that certain verticals within the online market possess different elasticities when facing higher duty costs, and continued monitoring through subsequent quarters will clarify whether the current trends persist.
Operators have operated under the doubled rate for several months by the time later 2026 figures become available, and analysts caution that cumulative effects on margins or player engagement could influence results beyond the initial reporting window. The six-firm sample provides a consistent benchmark, and any expansion of the dataset in future analyses would allow for broader market inferences.
Market Context and Data Sources
The consultant assessment draws directly from publicly reported operator performance, and the focus remains on UK-licensed activities subject to the Remote Gaming Duty. Growth percentages and flat betting outcomes reflect the specific conditions of Q2 and the first half of 2026, which began under the new 40% rate.
Observers note that the absence of immediate negative effects does not preclude future adjustments, and the report underscores the importance of tracking additional periods as operators and customers fully integrate the tax change into their operations. Data covering Entain, Evoke, and Super Group forms part of the wider six-operator aggregation, which supplies the 66% market coverage figure used in the analysis.
Conclusion
The Regulus Partners review establishes that UK online gambling operators sustained growth trajectories in the months following the Remote Gaming Duty increase to 40%, with online gaming advancing approximately 12% and betting holding steady in Q2. Companies such as Entain, Evoke, and Super Group contributed to these results within a sample representing about two-thirds of market revenue. Analysts continue to flag the possibility of more pronounced impacts in subsequent reporting cycles, which keeps attention on forthcoming operator disclosures for a complete picture of the duty adjustment's effects.